SUPPORT PROGRAMME OVERVIEW

PCEB offers an extensive range of support services to industry members, with the key support being the promotion of Penang as the ideal destination for meetings, incentives, conferences and incentive programmes.

/ Event Planning and Management Consultation

PCEB provides expert assistance to organisations and BE planners at every step of the planning, with its team of industry experts working hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smooth process and success of each organised event.

/ Business Development

A major part of PCEB’s support is the development of the BE industry in Penang. PCEB offers facilitation for the bidding of regional and international business and leisure events, as well as offering support in the preparation of bid documents and presentations specically catered to the clients’ target audience.

/ Promotion and Marketing

PCEB offers consultation on promotion and marketing strategies and exercises to maximise the reach of forthcoming events. Additionally, PCEB supplies promotional materials such as banners, posters and brochures on Penang as well as providing promotional support on PCEB’s PR and Social Media platforms.

/ Industry Development

To develop business tourism in Penang, PCEB has introduced an Industry Partner Programme (IPP). IPP serves to bring together services, venues, products and experts on one platform, all vetted by PCEB to ensure a high standard is maintained in the hosting of business and leisure events in Penang.

Our Industry Partner Programme (IPP) was initiated to strengthen our competitive edge and create business opportunities for the industry while positioning Penang as an international Business Events destination.

Join our 100 and growing partners today to be part of Malaysia's most dynamic Business Events community!